Making the switch to natural perfume
Many people are beginning to realise the benefits of going natural. The burgeoning natural perfume industry in Australia is at an exciting point where a small but significant number of options now exist. The trouble is knowing how to choose the right natural perfumes for you and your skin. Here’s everything you need to know for making the switch.
“This gorgeous, lovely word, ‘fragrance’ has become this bucket for the beauty industry, where beauty companies can hide pretty much any ingredient – including phthalates, parabens, known endocrine disruptions, anything toxic they don’t want to list on the label. What started as perfumers wanting to preserve their secret formulas has become this chemical dumping ground.”
Gwyneth Paltrow in goop newsletter 16 November 2016
There are five top reasons for going natural. The most important is obvious – less headaches. Unfortunately, some people who use synthetic perfumes suffer headaches. The chemicals used to project the scent in these perfumes are often not listed and can be quite strong. Another reason for going natural are the benefits to the health of your skin. Natural perfumes are not as harsh and people with skin allergies may benefit. Going natural doesn’t need to be an expensive exercise. Some people are willing to pay a lot of money for big brand names. Natural perfumes are better value for money than their synthetic counterparts. There are also aromatherapeutic benefits associated with going natural. Some of the essential oils used in the creation of natural perfumes have demonstrated calmative effects which may benefit those who suffer stress. Natural perfumes are more dynamic because they are constructed to change on the skin while worn. Various accords may appear more strongly at different points in time over the course of the day. This makes natural perfumes unique and exciting to wear.
The savvy consumer needs to know the differences between natural and synthetic perfumes. Natural perfumes were established first, being used for centuries by ancient civilisations. For example, the Ancient Egyptians cherished natural fragrant scents. Flowers used for perfumes were both indigenous (white lily and lotus) and foreign (jasmine from India, narcissus). Most of the ingredients were of plant origin. Synthetic perfumes only gained popularity around the beginning of the 20th century. Their aroma is synthesised using ‘manufactured’ ingredients whereas the aroma for natural perfumes is derived through the use of essential oils. Care needs to be taken in the production of natural perfumes. The delicate oils and other ingredients need to be processed carefully and as such the production process of natural perfumes is a complex and longer endeavour than their synthetic cousins. Care during the production process not only results in a great scent, the aromatherapeutic benefits of scents like citrus accords can be uplifting and make you feel energised.
There are a number of easily avoidable mistakes people make in making the switch to natural perfume. The biggest error is dismissing a natural perfume after a single use. Natural perfumes evolve on the skin over time. Start with a smaller bottle until you begin to feel accustomed to the perfume. Natural perfumes also perform differently according to skin types, climate and the area in which they are applied. Drier skin types may struggle to hold some types of perfume. Moisturising or applying to slightly damp skin can improve longevity and projection. Natural perfumes also perform differently in various climates. A humid day may cause slightly faster rates of evaporation. In some families of perfume, humidity can actually improve performance. Natural perfumes need to be trialled and tested on the skin to see how they perform. This is a learning experience – one that is exciting and mercurial. Spraying perfume directly onto the skin and pulse points (on the chest, back of the ear, start of the hairline) will result in a greater projection..
There are a number of small things you can start doing in order to make the switch to natural perfumes. A great way to start is a gift pack from our range. The gift pack includes all of our perfumes including a smaller size of our latest scent. This allows you to try a little bit of each scent and share them with family and friends. The smaller sizes are ideal for getting to know each scent before deciding on a favourite. We also recommend for you to research the benefits of the various essential oils used in these perfumes. For example, Spicy Mandarin contains an accord of citrus, spice and precious frankincense resin. This perfume has garnered positive feedback regarding its uplifting yet complex personality.
Other products from the Samuel Gravan range we would recommend are Woody Fig and Amyris Summer in the 30ml sizes. These two are our most popular as they are easy to wear and versatile. While they are unique, they are suitable for both men and women. They can be worn at anytime of the day and night and contain specific oils which give them universal appeal.
Our number one tip for going natural is to spend time researching the essential oils, scents or accords you like. See whether elements of your scent profile can be found in the list of ingredients. Have fun experimenting and we are on hand to answer any questions or provide advice.